At a time when NTIC (New Information and Communication Technologies) have invaded our daily lives, real estate professionals are aware that they can bring real added value to their services. But be careful, they must be a complement and not replace the human contact so appreciated by customers.
Connected real estate is here now!
Because it is essential to adapt to the expectations and needs of households always looking for instantaneity to have the answers to their questions, real estate professionals are gradually getting into NTIC. If small agencies and small property managers have not yet all taken the plunge due to the investment required, the majority of large brands have played the connected real estate game by creating their own application for iPhone and iPad offering as soon as possible an original interface capable of attracting customers.
These applications, like the increasingly sophisticated websites of certain real estate agencies, have the merit of highlighting the properties they manage and therefore tempting more potential tenants or buyers. Thus, real estate rental management probably has a lot to gain from taking advantage of modern tools that facilitate the promotion of real estate properties, but also their dissemination to the greatest number. We are talking here as much about real estate agency networks such as FNAIM or ORPI as about independent agencies that combine rental and management such as Optional.
Applications offered by real estate agencies or property managers can also facilitate contact between professionals in the rental or sale of properties and their clients, especially if the latter are young and sensitive to new technologies.
The quality of the real estate professional above all
Even if, as we have just seen, NTICs are gradually becoming established in the real estate sector, they will not necessarily become the number one selection criterion for clients. For a client wishing to mandate an agency to rent or sell a property, the latter’s sensitivity to NTICs will be a plus, but what will take precedence is the very qualities of the professional to carry out the mission entrusted to him.
Thus, a customer will expect above all professionalism, respect, listening, sharp advice, and real skills to rent or sell a property within the framework of French legislation. The use of mobile applications will only be a display, certainly very appreciable, to make the difference with a serious competitor offering services of similar quality.
Yes, real estate professionals should not be mistaken, if one is chosen rather than another, it is simply because he will be judged as more competent by a client to achieve the objectives that will be set for him and not because he has a more ergonomic website or because he provides his customers with an ultra-modern application.
The banking sector has proven that online can only attract a tiny portion of customers and that the most important thing for a service company is proximity to the customer. This is why real estate professionals must maintain high-quality services and, above all, the quality of listening that is theirs.
